TWISTO

A NEW FINTECH GOSPEL

Tomáš has worked for Twisto as a head of strategy and a part of the SYMBIO agency team.

Twisto had a great product, a name, a logo... and from the brand perspective, that was about it. We came up with a whole strategy and a new creative concept, and embodied it all in a divine character that got our ads censored. And thus brought us lots of attention in earned media. What a crazy story!

Client: Twisto
Agencies: SYMBIO. Yinachi
Strategy team: Tomáš Hrábek, Filip Dědic, Robert Peňažka
Production: Symbiograf / NICE.film
Date of realization: 2017

BUILT FOR THE SCROLL, NOT THE SCROLLS

Even a financial service deserves a little flavor.

The campaign got even cancelled by the board for advertising. But no worries, it catapulted us to the top of the mainstream media and we managed to use this to our advantage – as we have planned for this in advance.

HOLY SCRIPTURES

We have prepared a collection of beautiful booklets acting as brand manual. No bullshit, just practical information to be digested in less than 15 minutes, for everyone speaking for the brand no matter the position.

100%

4%

11%

increase in new registrations

growth in spontaneous brand recall

better aided brand recognition

...AND WHEN THE TIME CAME

to say our goodbyes to Twistus, we decided that death is not the end, but only a transition. Meet Captain Twistus, the space adventurer and prophet of modern payment methods!

WANT TO GET EDGY AS WELL?

Big dreams, tight budgets, curious minds? Try us — we don’t get scared easily. Say hi, pitch a project, or send just a sweet word.

MADE TO LAST. PRESERVED FRESH.