
ABOUT US
There is the two of us. And then there are our friends.
BRAND STRATEGY STUDIO
Two creative strategists, one mission: to turn your vision into a brand story that lasts & brings results.
120+
13
years of experience (double it for both of us)
brands enjoyed our strategic approach



ANNA HRÁBKOVÁ
Strategist by nature, challenger by habit.
I’ve spent 13 years in marketing. Worked with big names like T-Mobile and Nestlé. Led a couple of public projects too—co-founded the NGO Zakroužkuj ženu and lead Marketing & PR at Konsent.
That range left a mark: a habit of going beyond the brief to find what truly clicks with people. I like to spot what’s unique and truly differentiating. I believe the why behind the what matters. Whether it’s a B2B brand, human rights, or handbags—there’s always a story worth telling.
Even my own story goes beyond work and our two sons—onto dance floors, hiking trails, festival fields, or paddling down a river in a canoe. Oh, and we both never say no to karaoke. Feel free to test us.
So—fancy a coffee or a duet?



TOMÁŠ HRÁBEK
Sociologist by diploma, brand strategist by obsession.
For over a decade, I’ve been cooking up strategy in YYY Agency, SYMBIO and Socialsharks. In 2017 and 2018, my creative buddy and I represented Czechia at the Young Lions competition in Cannes.
I’ve served as editor-in-chief at Refresher, written a book about death, published a bunch of sci-fi short stories, and even bagged Cena Fantázie, Slovakia’s most beloved writing prize. I sing in a band, overact in amateur theatre, and just love movies.
Always up for a chat about your needs & wants—ideally over a bowl of ramen. Let's start our journey with a plan. And then let's go to karaoke!


AND WE CAN BRING FRIENDS
First we figure out what your brand actually needs. Then we can match you with the right jars of tried-and-true creatives we’ve pickled for this kind of moment.
Designers, directors, PR specialists, developers, social media experts... crisp, reliable, ready to pop.
Some of them we’ve been preserving for years, sealed tight with trust and shared taste.


LET'S GET PICKLED 🥂
WITH US
Big dreams, tight budgets, curious minds? Try us — we don’t get scared easily. Say hi, pitch a project, or send just a sweet word.



MADE TO LAST. PRESERVED FRESH.
We’ve been using the name PICKLED in business since April 2025 as the shared identity of our creative duo. Each of us operates independently and under this brand we combine our ideas, experience, and projects. The name PICKLED is the subject of a trademark application filed with the Industrial Property Office of the Czech Republic.


Anna Hrábková
IČO: 03995518
Tomáš Hrábek
IČO: 07117639