RIA

CAREFUL WITH THAT LOVEBRAND WORD. BUT YEP, WE'VE BUILT ONE

Anna and Tomáš worked on the Ria brand refresh alongside Symbio and NICE! production.

Grounded in deep consumer insight, we refreshed the brand strategy, redefined its digital look & feel, and built a long-term creative concept for this menstrual care brand—the first in the market to talk about menstruation openly and honestly.

The first campaign sparked a massive response:
– 40% organic reach
– Fans asking to appear in future commercials and bringing us ideas for merch
– Hundreds defending the campaign manifesto in comments whenever it was challenged

Since 2016, Ria has kept building on this foundation.

Client: Hartmann-Rico
Market research: In-house
Agency: Symbio
Team: Petra Wattellle, Václav Krbůšek, Anna Hrábková, Martin Svetlík, Tomáš Hrábek, Kristýna Cupa Štěpánková
Production: NICE.film
Launched: 2016

AND WE DID IT LIKE THIS

Lots of discussions. Lots of deep, honest talks. Lots of emotions. And that’s exactly what made it work in the end.

40%

420K

17%

campaign organic reach

earned media value in CZK

average engagement rate

”Tomáš and Anička are exactly the people you want on your team when you need a strategy with real impact. Tom is an experienced and insightful strategist who can quickly understand the context, look at things from different (often surprising) angles, and propose a creatively strong direction that he and Anička can then take from insight to execution. There is a lot of noise in marketing, but these two produce real signal.”

Bob Staněk, CMO at Hartmann-Rico

WANT TO GET BOLD AS WELL?

Big dreams, tight budgets, curious minds? Try us — we don’t get scared easily. Say hi, pitch a project, or send just a sweet word.

MADE TO LAST. PRESERVED FRESH.