
BONAMI
A distinctive brand for a distinctive way of living.

WE MADE BONAMI MORE DISTINCT
Tomáš has worked for Bonami as a creative strategist and a part of the agency team in the wonderful YYY Agency.
Based on market research, we've refreshed the brand strategy and the creative concept for one of the biggest online furniture and interior accessories seller in Europe. Then we've produced a killer brand launch campaign for 12 European markets.
Client: Bonami
Market research: Behavio
Agency: YYY Agency
Strategy team: Tomáš Hrábek, Martin Zdražil, Kristýna Ochvatová
Production: NICE.film
Date of realization: 2024

AND WE DID IT LIKE THIS
It's difficult to stand out on a market full of strong players. That's why you need to know where you are, where you want to get to and how you'll do it.


12
51%
1
countries across Europe for which the strategy was tailored
average brand awareness growth across all markets
new creative concept based on the new brand strategy


”I have really enjoyed working with Tomáš. Mainly thanks to his fresh ideas and insights, his ability to see our business from many (often unexpected) perspectives, and his creative approach, perspective, and ability to hit the nail on the head.
Milan Duda, CMO at Bonami

WANT TO GET DISTINCTIVE AS WELL?
We can help you build a brand that will feel truly yours. Because if you don't love it, why would anybody else?



MADE TO LAST. PRESERVED FRESH.
We’ve been using the name PICKLED in business since April 2025 as the shared identity of our creative duo. Each of us operates independently and under this brand we combine our ideas, experience, and projects. The name PICKLED is the subject of a trademark application filed with the Industrial Property Office of the Czech Republic.


Anna Hrábková
IČO: 03995518
Tomáš Hrábek
IČO: 07117639